The Benefits of Analyzing the Presentation Viewers Behavior

Analyzing Beamium presentations and drawing the right conclusions

Since a while, Beamium offers great analytics which make it possible to analyze the success of your presentations. Slideshows can so easily be shared with the audience and tracked afterwards. Getting a detailed reporting of your documents helps to improve presentations and increases the success rate. This blogpost shows the many advantages slide analytics offers and how you can use them for your presentations.

The benefits of analytics

No matter how much time you invest in preparing slides, you can never know if the viewers like them, if everything is clear and which slide got the most interactions – unless you use Beamium! Beamium helps you to find out these and many more answers to the questions you should ask. So why should you care about analytics? First, feedback is important for getting better. Find out what your audience really thinks about your slideshow. Second, it makes sense to optimize or reduce slides with too few interactions. Only the best slides should be kept in your presentation. Third, by analyzing your slides you understand the needs and wishes of your audience. This helps you to learn new details about the market in which you operate. You might think that the price is the key argument for your customers to buy – but only with analytics you are really able to say what people care most about. Analyzing your slides is great for satisfying your audience. But more important, it helps you to become a more successful creator of slideshows and enhances your success rate.

What you can learn from your Beamium report

There are no analytical skills needed to analyze your presentations. Beamium creates an understandable report page for every of your slideshows. The summary shows you how much leads, likes and interactions you got in total up to now. All leads can easily be exported or directly contacted with one click. On top of that, the likes and interactions on every single slide are visualized so that you can easily compare the slides with each other. As you know, your audience can ask written questions, give you feedback and get in touch with you directly through Beamium during as well as after the presentation. Your report shows you exactly where your viewers had questions, where you received many good comments and which slides have been neglected by your audience.

The art of drawing the right conclusions

Looking on the report is easy, understanding it as well. But what about making the right conclusions? Easy as well, if you follow these recommendations. Beamium helps you to get a better understanding on how your audience likes your presentation. Naturally, there will be more interactions on the slides which you presented than on the slides which you skipped. Moreover, it is normal that the audience listens in the very beginning more closely to your speech and gets active later. Don’t expect everybody to directly give you feedback through Beamium during the presentation. Based on our experience, people look on the slides which are shared through Beamium up to one month after the end of your presentation.

Moreover, the comments of one person (even if the person comments very often) should never be over- or underestimated. Make sure to read them and think about it. If you get comments more often from several members of the audience, you can be sure that there is some truth in their feedback. Don’t take negative feedback personal. Positive feedback is great, but the not so positive comments (which only you will see anyway) help you to improve your presentation. In case that you are not sure how to understand a comment, get in touch with the person. Usually your audience is quite happy if you let them know that you received their comments and is more than delighted to follow-up with you!

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Author: beamium