The main goal of presentations is to share our ideas with like-minded people. All the preparation and the minutes of sweat before the presentation are invested on the single purpose of spreading your ideas and hoping that your audience absorbs the message you are offering them, independent on whether they agree with it or not. There is no doubt that there are many great orators and keynote speakers out there and they will almost always deliver mind-blowing presentations. Nonetheless, no matter how good a presentation is, the public is always exposed to the possibility of forgetting key details within hours, if not entire arguments of your presentation. The solution might appear to be simple: sharing the presentation with your audience. However, this is easier said than done.
Traditional solutions are not always the simplest ones
Many know it from the university years, the professor gives his lesson with the slides in the background, but you are sadly distracted by the newest gossip in campus. It is not that you are not interested, but it is hard to fully concentrate in a room full of people and chatter. It would be great if the professor just shared the slides at the end of the lecture so that you could analyze them carefully at home. You consider to do this for your next seminar presentation, in order to save your classmates of these troubles and decide to print the slides for them, only to discover that it will cost you quite an amount of money.
On the other hand, your professor is also struggling with a similar issue. He constantly attends congresses and events where he gives speeches in front of hundreds of viewers. He has been approached various times and asked if he can share the slides, which he would love to. However, printing thousands of pages is clearly not an option and sharing the presentations via email would cost him a lot of time, even if only for single users.
Thinking about your purpose, audience and even the environment
There are many speakers that argue they don’t want to share their presentations due to the information privacy factor. In some cases, such as important company meetings, this might make sense. Nonetheless, usually an orator is looking to share his knowledge and spread contagious thoughts among his or her audience. What better way to generate a long lasting impression than sharing your ideas in a physical way with your public? That`s the beauty of presentations in the 21st century, that such a thing is possible. Of course, it is not easy. Popular procedures such as paper printing, email newsletters or personalized emails aren’t time and cost effective. The usual solution of distributing paper scripts and handouts after lessons and events only results in bulky paper mountains for viewers, which might just be forgotten or thrown away. Not to mention the huge environmental consequences due to paper consumption. There are definitively better ways to share your presentations with your audiences.
Web-based technologies are the way to go
A common response to this dilemma nowadays is to upload the presentations to different portals such as eLearning platforms or event pages. This is comfortable since the presenter just needs to upload a file and leave the rest to his viewers. However, this is not as effective as it might seem. The documents normally need to be uploaded after the event, so that the audience does not have access to the information before the actual presentation takes place and protecting them with logins and passwords will certainly not enhance the interest of the viewers. Especially in the case of events, this tends to be ineffective, since few people visit the event pages afterwards. Also, for spontaneous audience members, looking to store the information without major difficulties, such solutions are usually barriers.
Some great alternatives to share presentations painlessly with an audience are presentation software or online tools such as Beamium, which not only allow speakers to present their slides live on the devices of their audience, but also permit viewers to download presentations as digital handouts after the presentation. Whatever channel you chose, it’s important to allow your audience to have access to the information so they can analyze it for themselves at any time. Otherwise your presentation will be a one-time movie: sure you will get comments and reviews, but the impact will be way poorer than if you gave the public the opportunity to analyze it deeply on their own, as many times as they wish.
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