Moreover, new implementation possibilities are constantly emerging. While on previous years speakers were working with audio and video files, today there has been a significant increase in the preference for tools such as Periscope or Beamium as a support during speeches. Why are media used at all for presentations? Because they bind. Because they achieve what words, facts and figures often cannot. Visual incentives help illustrating presented topics, making them more tangible and often have a more emotional approach, automatically creating a connection between viewer and what has been said. If media are used properly, they can enhance a good presentation so that it will remain in the memory of the public for a long time - and the technical development provides with every passing year a richer variety of possibilities. Nonetheless, especially due to the wide range of options, it takes trained media skills to identify the proper use – since presentations that are modified with media without expertise and consideration for the proper use, can quickly become boring and unprofessional. The point is not only proving knowledge on the functionality of the respective media, but also identifying how content can be successfully disseminated with their help.
The so-called "new" media, primarily covering everything in the digital area, have become an important part of our daily lives and are also a perfect addition for presentations. These mainly include the social media, which help create more warm and personalized, modern presentations. Facebook posts and tweets from opinion leaders of different industry branches not only attract more credibility, but also show that the speaker deals with the different subjects globally. In this case, it is especially important to interact with the selected influencers. Also, a simultaneous distribution of the presentation on social media channels can offer an exciting addition. If, for example, a hashtag for the presentation is created and a Twitter Wall is set on stage, speakers and audience can engage into a direct exchange - live and without boundaries.
Especially when it comes to direct exchanges without time delay, there are always new innovations that enhance even more the live character of presentations. Such tools include Periscope or the new live video function of Facebook. The Persicope app makes a live video transmission possible, in which viewers have the possibility to interact by writing questions. Thus, presentations can not only be followed from anywhere in the world, but also an interactive engagement is made possible. The result is a community environment – also for the audience on-site- through which presentations acquires quite a memorable character. Beamium is an equally exciting tool which can be used not only for community purposes, but also for the long-term engagement. The online presentation tool makest it possible to simultaneously show presentation on stage and on the smartphones, tablets and laptops of the audience - whether this is locally present or not. Significantly more people can be reached thanks to this synchronous manner of presenting. A further great advantage is, that the slides can be stored on the end devices of the viewers after the lecture, so that these can review the presentation more calmly afterwards in order to find specific information. At the frequency of presentations, which we are witnessing today, it is important to stand out and to choose a style of presentation that sets itself apart from the crowd. The use of media offers the possibility to embody more individuality and innovation in contrast to the concurrence. However, only those media should be chosen, which can be used with confidence, with which one can identify himself and which match the respective themes and brand.
Image source: ©unsplash.com/@impatrickt