Presentations are often used as marketing tools with the objective to sell a story. With your presentation, you want to reach your audience and motivate them to stay interested in your topic. In case that you work for a company, you probably want to highlight the innovativeness of the business or promote a new product. If you are an expert in your field of business, your goal is to convince others of your standpoint. In all cases, your presentation will only be the first step on your way to build a relationship with the potential leads in your audience.
All listeners are potential leads
The fact that somebody is sitting in your audience already shows you that he has some interest in your slideshow. The fact that he decided to visit the event and your specific presentation makes him an interesting lead. Everybody in the room represents a potential lead for you and your business. Some people will be excited after your presentation while others unfortunately lose their interest.
Some viewers will be more relevant than others
But how can you find out who wants to have more information about your product? There will be many people just listening to your presentation, but a small number of highly interested visitors should be targeted especially by you. If you look in the audience, you can already see some interested faces. If you are very lucky, a few of them will come to you after your presentation and let you know that they want to have more details about your presentation. However, the large number of potential leads will simply leave the room after the end of your talk. If it is easy for them, they will at least download your slides and have a second look on them.
Make it easier for your audience to contact you
What can you do to promote the future interactions from your audience members? You can ask them to drop by after your presentation. In case that you want a much larger number of potential clients to get in touch with you, you should use Beamium. Beamium is an innovative marketing presentation tool which helps you to generate leads with your presentation. With Beamium, your listeners get a digital handout of your slides directly at the event. Moreover, Beamium enables your listeners to give you feedback and to get in touch with you during or after the event. As a low-threshold tool for online presentations, Beamium helps you to interact with your audience during as well as after the talk. No matter if you present in the same room or if you present over distance, Beamium supports you during your presentation and helps you to achieve the best marketing results afterwards. Don’t waste potential leads at your next presentation, try the power of Beamium and turn even the shiest audience members into fascinated followers!
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