Hearing that round of applause after delivering a great presentation is definitively a unique feeling. Hard work pays off. However, the cherry on the pie will always be the people that approach you afterwards to compliment you on your work and even provide you with valuable feedback or ask interesting questions. This might be a common situation when the members of the audience are close to you or know you in some manner, but not surprisingly the more strangers that are present on the audience, the rarer this situation will be. The questions, critics or feedback will still be there, nonetheless viewers might be too shy to approach a complete stranger, or time constraints from their side or yours might prevent the event from taking place. Some of these viewers might have had valuable insights or questions that will remain unheard.
What are the advantages of communicating with your viewers after a presentation
In the first place, hearing what the public thought of your presentation is much more valuable than the echo of an applause. Between their thoughts and questions, it will become clear for a presenter if the information presented was understood properly and which topics generated doubts. Moreover, constructive criticism and feedback from the public can help a presenter to get better and better at each presentation that goes by. In addition, and probably the largest advantage of networking with your viewers, is that they might turn into leads. That is right, people are normally sitting voluntarily on a big room to listen to your presentation, because they are interested in your knowledge, your products, your services or your experience. If you additionally deliver a great presentation, you can be certain that at least some of your viewers will be even more interested after the microphone has been turned off. It would be a pity to let such opportunities of professional growth slip out of your hands.
An unknown audience does not have to remain in the shadows
Naturally it is difficult to share some words or even contact details with all the persons that approach you after a presentation, especially if it is a big one. Time is always running and you surely have other appointments and so does your audience. Moreover, in big events you can be certain that the individuals that approach you are not the only ones interested in contacting you, probably not even half of the total. Thus, many of those potential leads will remain the same, a stranger sitting on a row far away. So, you can let those valuable leads slip away or you can take action and show to your audience that you want to hear their feedback and questions, that the presentation doesn’t end with the “Thank you for your time” slide and that your expertise is there to be shared with them. How can you do this? Here is where creativity takes place. You can share contact cards with smaller audiences or add your email address to the last slide of the presentation. If you want to be more innovative, there are some presentation tools that let you exchange or capture contact data. Whichever decision you choose, remember that the aftermaths of a presentation are just as important as the preparation for it.
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