By using Beamium for your presentations, you’re already going the right way about building a long-term connection with your audience, and not just by transferring your files to their devices. Beamium also makes it easy to share your keynote speech to different social media channels directly from your internet browser. This function has great possibilities for reaching an active and interested target audience – as long as you know how to make the most of social networking.
Create the right foundations
If you want to grow your business by using social media, you need to do it right. Only a long-term approach with a fundamental examination of the challenges you face can ensure a successful outcome. You can certainly score quick points in the short term; however, you should always focus on creating an enduring niche via a consciously long-term strategy. Good profiles should always follow particular rules. One important aspect is the size of the images that are shared across different networks. First impressions count and visuals play a major role in that; not only must images be sized correctly, but photos and graphics should display flawless quality. At a time when almost every business has a social network presence, users can tell the difference between a mediocre profile and a high quality one instantly. In addition, appropriate, descriptive text adds value – and the length of this text should vary based on the different networks. Regardless of whether you are looking after an account for a corporate concern, a shop, an organization, or an individual: as soon as users visit the site, they must know what the profile is about and what value it adds. Users have such an enormous range of things to choose from online that they move on very quickly once they feel that they could be better served elsewhere. As soon as you have set up your social media channels, you should integrate them into your own website to ensure that they receive maximum exposure. Similarly, you should also link to your social profile in presentations, e-mail signatures, and all communications with your target audience.
Find the right network for your target group
Today, there are many different social networks that offer a diverse range of opportunities to actively present yourself, your business, and your products. However, as only regular, appropriately themed social media activity will generate long-term returns, it helps to identify the right networks to allow you to achieve your goals. So which networks are most suitable for which purposes? Facebook is an all-rounder when it comes to social communications. It allows images, links, and videos to be posted, and the user base is relatively mixed in terms of age and interests. Twitter, on the other hand, is mainly useful for rapid communications and sharing news items – the content doesn’t stick around for as long, and hashtags have a greater importance in turning the conversation to trending topics. Real-time tweeting is also very popular to support specific events. Instagram is a photo community that functions solely with pictures and hashtags that are attached to them, which makes it an attractive environment for lifestyle matters in particular. The user base is significantly younger than Facebook’s, for example. Pinterest and Snapchat share a similar focus on visual interest, which makes them especially useful to businesses who want to market a specific product. Google+ is seen by most of its users as a way to interact with experts in their field, rather than as a way to impress friends and family with large images. This focus on communicating with business partners instead of friends and family is also at the heart of business-focused networks including Xing and LinkedIn. Instead of marketing a product or a business, users present themselves and their professional capabilities and forming new and potentially significant business relationships. Recruiters, in particular, often search for interesting candidates on these networks, so it’s definitely worth keeping your profile up-to-date.
Network with influencers
Using social media for yourself requires, above all else, a wide range of contacts. Each network refers to your contacts differently, and whether they’re called fans, friends, or followers, links to friends and family are a great way to stay informed; however, if you want to use Facebook and other social media in a professional capacity, you need to approach your target audience in a specific way. Connecting with your target means identifying the most important influencers in your specialist area; in other words – who are the most influential people in my industry and how do they generate their reach? Reach is about more than just the quality of the content that they share; how many followers they have also matters. Once you’ve identified your targets within each social network, you need to strike up a discussion with them. Just like in “real” life, social media thrives on interaction. In concrete terms, that means communicating regularly with your users and liking, sharing, and commenting on posts, and of course, reacting to events in the community whenever they occur. It’s especially important to bear in mind that even though the internet can seem like an anonymous space, it is paramount to stay polite and authentic even in heated debates; otherwise you could find yourself becoming an internet sensation for all the wrong reasons.
As creating posts, comments, and reactions on social media often takes more time than you would expect, good time management is hugely beneficial in social media planning. Depending on what goals you would like to achieve, you might be active more or less frequently – but no matter what, it’s important to be consistent. For that reason, if you’re not the kind of person who wants to think about what to post every single day, you should plan your posts on a weekly cycle. Facebook, for instance, has a dedicated tool that makes it simple to plan several posts over a certain period, so that you don’t have to look at it every day. Hootsuite, a social media management system, even allows you to plan and view your posts across several platforms at once.
Monitoring and analysis
Social media is more than just a great opportunity to build contacts; it also lets you get to know your target audience better and to make use of this new knowledge. It’s also important to keep an eye on user interactions and watch how your own social media channels are developing. A range of statistical tools, such as Facebook’s own user statistics, allow you to establish quickly when users are active, which content is successful, and which topics the public tends to ignore, all of which allows you to adapt and optimize your future online activity accordingly. In the final analysis, social media is about building an active community and maintaining that interest, which can only be achieved via mutual exchanges and carefully considered interactions.
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