It can certainly be a frustrating situation. You spend days, if not months, preparing a presentation for your clients. The topic to be presented: a showcase of your latest design proposals. You are proud of the results and are sure they fit the exact requirements indicated by your customer. Therefore, you decide to write an email to your client and attach the diverse images. Awkwardly, they are too large to be sent in individual emails, so you try to solve this by sending various separated ones. A couple of hours later your client sends you an email with the subject “What is this?”, attached to the email is a screenshot showing a blurry version of your precious design. The file isn`t compatible with customer’s software and you lost the chance to make a first good impression.
First impressions happen only once
As in many aspects in life, when presenting designs, products, or services to a customer, you want to catch the eye immediately with a stunning first impression. This will clearly not be the case, if your customer receives a PowerPoint presentation in an outdated MS Office version, where all images are all over the place and formats appear different as the ones you created. Sure you might have created a fine product or design presentation, but you have to be careful that this is the same one your client will be seeing. If your client receives images in a poor resolution, your overall work and reputation will suffer negative repercussions, no matter how good your project was. Such simple details might even cost you the deal and all the time invested. If you are lucky and your customer gives you a second chance, you will still lose large amounts of time in creating new files, sending them again and reviewing the project again with the customers. Time you could have invested more productively in other projects.
Cut the problem by its roots
Sure, some clients are pickier than others, but do you really want to risk it? Instead of complicating yourself with diversified file formats that might not work in Mac OS or outdated MS Office versions, consider using universal file formats, such as PDFs. In this way, you will make sure that your clients are viewing the exact same document you produced. One important aspect you have to keep in mind though, is that not everyone has PDF viewers installed on their devices, especially on smartphones. Therefore, to save your customers the tedious task of downloading the files and finding the proper program to open them, just use one of the many online platforms such as PDF Viewers, Dropbox, Google Drive or Beamium. In this manner, your client will be able to see the exact document you produced within seconds on any device with internet access. Don’t let your work suffer because of such circumstances and always keep in mind the little details, at the end of the day, they will make the difference.
Image Source: ©unsplash.com/@albertosaure