Inbound marketing became a very powerful tool and outperforms traditional marketing as well as outbound sales in many aspects. If you don’t want to waste enormous amounts of money on ads or affiliates, you should have a good content marketing strategy available. Besides the title of your website and its headings, the company’s blog is probably the most powerful content marketing tool. There are many ways to build a company blog. Today, we show you some secrets on how you could create better blogs to boost your inbound marketing goals.
Density = quality + quantity
Should my blog be very long or short with a lot of quality? What would you tell your child if it asks you the same question about his homework? Right, it should not be too short and not too long – with the highest possible quality. Density describes exactly this combination. A mid-sized text with a good quality should be the objective of your blog posts. While blogposts in the past have been very long (too long), modern blogposts should not be much longer than 800 words. In this mid-size length, you should have enough space to bring the optimal quality into your blogpost.
The optimal percentage of keywords
When talking about quality, most marketers make a link to the percentage of keywords. Should there be five percent the relevant keyword, or seven percent? Of course, nobody really knows what the perfect percentage of keywords must be. Potentially, there is not even such a perfect number. While there should be some moments where you highlight the keyword in your blogpost, you should not overact. It is important that a potential reader feels picked up from the post. If there are too many keywords, it will be difficult to read for you. It would be dangerous to say less is more, but be generous sparing and avoid too many keywords in your text.
Pictures, examples and pure explanation
Now that we clarified the frame conditions of your inbound marketing blogpost, let’s talk about some other improvements you can make. It is important to explain the things you want to say in detail. Don’t assume that your reader reads between the lines. To point out highlights, examples can be used. Rather than repeating yourself, try to paraphrase the text with an example. In our visual world where social media plays a key role for content marketing, the picture on the top of your blogpost should be well selected. There should be a tie to your blogpost’s topic, but it should also be eye-catching and interesting. It can sometimes be hard to find the perfect picture. Our recommendation is to favor a great picture over relevance. Even if the picture does not totally fit your story, if it is nice and eye-catching it can be good enough. While more than one picture can be beneficial for some texts, we would not recommend to use more than three pictures in your blogpost.
Add something special
Up to now, we described everything a decent blogpost must have. But if you want to stand out of the crowd, there should be something special on top of that. The easiest way to make your blogpost special is to add a short clip at the end. The dangerous part of adding a video, however, is the likelihood that your viewers don’t come back after watching it or remember the video more than your blogpost. Hence, the special content should in best case be about your business as well. Another possibility would be to add a presentation about your company or anything related to the topic to your blogpost. By embedding the presentation via Beamium, you can track the interactions and get more involvement from your readers. Naturally, you should end your blogpost with a call to action, e.g. a possibility to register for your product’s trial period.
We hope that our recommendations help you to create better blogs for your content marketing strategy. Don’t forget: inbound marketing takes time. Be patient and at some point all your work will pay off.
Image Source: ©unsplash.com/@alicegrace